Fix Advertising

TV advertising is broken. Think about it, there are 3 factors that have changed the landscape of advertising during tv programs:

1. Streaming options. No ad options and no commercials

2. TVO / recording and skipping. Self explanatory.

3. Phones. Every time a commercial comes on, we sit on our phones and go on Twitter. 

4. TV is dying among younger generations. We watch sports (barely) and everything else is on other platforms. 

No one is watching anymore which means that we need to adjust how we advertise. No one does this better than social media platforms. They immerse you and their ads are within the product. There is no clear distinction between ad or post. Both are equal in the user's eyes.

We need to adjust how we look at marketing and advertising for a new generation. Companies are lagging behind and missing the trend. Give the users direct exposure without making distinctions. 

One quick note: imagine your phone synced with your TV box and during commercials, it added an interactive aspect to the TV. It prevented you from going on Instagram during the commercial. Just a thought for now but its a start...


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