2 Weeks
Interesting concept of "quitting" that is true for all forms of habits. It takes 2 weeks before your brain gets accustomed to something. This means if you want to quit smoking, you need 2 weeks to fully start to change and it gets much easier. Learn a skill? 2 weeks. Diet correctly? 2 weeks before you are truly engaged in it.
I would love to know the "why" behind this. Why can we not switch quicker? What prevents it from happening? If a company was engulfed in a scandal, you could stop buying products immediately. Why are our brains different? What changes when we choose not to shop at a store vs quitting smoking. Dopamine is a heck of a drug that is present when we play video games, eat certain foods, or talk with certain people. So why are habits different to break?
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